From upscale pet apparel to grooming products backed by celebrities, the luxury pet care market is thriving as more stars enter the scene. The surge in pet ownership has prompted these famous figures to create stylish and customized products for pets. Here’s a roundup of the latest offerings from some well-known personalities.
Rare Beauty
Selena Gomez, the American singer-songwriter, has recently launched a limited-edition collection of dog toys to promote the animal cruelty-free certification of her beauty brand, Rare Beauty. These toys are inspired by the brand’s popular items and feature plush versions named ‘The Soft Pooch Blush’ and ‘Pawfect Strokes Mascara.’ A press release from Rare Beauty highlights that “these dog toys not only celebrate our new Leaping Bunny certification but also reflect our ongoing dedication to animal welfare.”
Kismet
Celebrity couple Chrissy Teigen and John Legend have introduced Kismet, a premium pet brand that offers high-quality food and lifestyle products for contemporary dog owners. Dr. Kwane Stewart, @drkane recognized as CNN Hero of the Year 2023, serves as the brand’s Chief Veterinary Officer. Kismet’s offerings include two dry food recipes and treats made with freeze-dried chicken, beef, and sweet potato, starting at $17.99. According to Teigen and Legend, “Kismet aims to deliver not only top-notch nutrition for your dog but also thoughtfully designed lifestyle products and engaging content for pets and their humans.”
Draper James
Reese Witherspoon, the Hollywood actress, launched her lifestyle brand Draper James in 2015, which features clothing, accessories, home décor, and now, pet products. In August, the brand rolled out a new collection of pet gear that includes leashes, collars, harnesses, bowls, bandanas, and beds. The brand states, “Our new collection of pet gear allows your dog to be almost as fashionable as you are.” Among the highlighted products are a reversible harness, a ‘Ditsy Print’ dog collar, and a polka dot food bowl.
In conclusion, the luxury pet care market is booming as more celebrities enter the scene, offering stylish and high-quality products tailored for pets. From Selena Gomez’s playful dog toys promoting animal welfare to Chrissy Teigen and John Legend’s premium pet food and lifestyle brand, and Reese Witherspoon’s fashionable pet gear, these stars are transforming pet care into a luxurious, personalized experience. As the trend continues, pet owners can expect even more unique, celebrity-backed offerings designed to pamper their furry friends.